Information:

Master, what is information?
There is no such thing.

But master, is not your reply itself information?
Only because you make it so.
Like in football: to ‘score’ information, you need both a ball and a goal.

Master, of those: which am I?
You are the goal.
Can you see the ball?

Master, is it that which I perceive as information?
No: A ball is just a round object… hahaha…
But: Yes! In our context, the ball is a sign that you interpret.
NOW you scored! The ball is in the goal…
Thát is information!

Master, now I am confused.
I know!

How do you know Master?
Look in the mirror.
See that round object?
See those two stripes in it above the eyes, all curled, that sign?
I know: you are confused. I got that information before you opened your mouth…

Thank you Master.
For what?

For this information.
There is no such thing…

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The sense organs, which are limited in scope and ability, randomly gather information. This partial information is arranged into judgments, which are based on previous judgments, which are usually based on someone else's foolish ideas. These false concepts and ideas are then stored in a highly selective memory system. 
-- Lao Tzu